Thursday, December 11, 2008

Marketing by Imperessive Reports

I had to give a small printout to our family friend which contained a casual market research that I did for him. I had jotted some points down for him stating what the purpose of the research was, what I found and what can be done to change to existing situation. The report was just 5 pages long. He is not the person who will want to read a lot and he just needs results. After printing them for him, I used a translucent plastic clip file and gave it to him. When he saw the report given in such a format he was really happy and appreciated the work I had put in to generate the report.

The work done to get the data remains same whether I would have given him a report as loose papers or as I did by giving a proper file.

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